Week 5

Focus Group

Have you ever heard of focus groups or been involved in one? This is someone I've just recently learned of too! After looking into this it is amazing at the benefits it could have and help you or your business with. Focus groups are a group of individuals who are demographically diverse that give feedback or have discussions on certain topics or products. On the business side of things these groups can help you get the immediate feedback on your products or issues. Instead of waiting for mailed out surveys that more than likely will be thrown away or ask brief questions to people on the street, this will let your ask multiple in-depth questions to gather further intel. Focus groups not only help in feed back on your product but can help make the company as a whole better. 

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